About DHS
With nearly two decades
of global experience in wholesale fashion, our founder's journey began at the London College of Fashion, where she earned a BA in Business Management, specializing in retail, wholesale, buying, and merchandising.
Her career took flight at the British Fashion Council, where she collaborated with renowned designers like Georgina Goodman, Tamara Melon, and Vivienne Westwood. This experience honed her skills in managing designer expectations and positioning brands at international trade shows across Europe and the United States.
For a decade, she served as Brand Manager for an emerging independent label, gaining invaluable insights into building a brand from the ground up into a globally recognized entity. In 2008, she relocated to New York to oversee US operations, further expanding her expertise in wholesale accounts and retail operations.
Her journey led her to Los Angeles
in 2011, where she continued to forge strong relationships with brands and retailers. In 2020, she launched DHS, representing iconic and feminine brands such as Selkie and Nana Jacqueline.
Today, our founder leverages her extensive network and expertise to connect with prestigious retailers worldwide, including Nordstrom, Revolve, Bloomingdales, Harrods, Selfridges, Ounass, and Galleries Lafayette. Her unique blend of industry background, global perspective, and strategic vision continues to drive success for the brands we represent.
Our Services
Over the past 4 years we have sold over $25 million in cost value, over $50m retail value.
We work in 3 ways offering a unique and targeted approach that looks different for each brand.
Branding and
Marketing Positioning
We help to pinpoint and plan a market positioning that is specific to your brand, with strategic analysis, looking at both the overall picture of your brand as well as internal systems, values and goals, as well as how that relates to the global market today. We offer in depth business analysis which enables a planned approach to strengthen your wholesale business for long term profitability
Product Development
and Merchandising
We recognize that wholesale offerings may differ to Ecom and we offer targeted in house approaches onto your product and range to offer storytelling through your styles and branding. We are able to align and also differentiate the 2 product channels and weave integration where necessary as well as recognizing voids to maximize sales
Wholesale Setup and
Strategic Partnerships
We look at internal systems as well as voids to help build a strong support system for wholesale to ensure long term success. We maintain strong relationships with all of our buyers, understanding their long term needs as well as the brands priorities to ensure a seamless unification.
