About DHS
Background
Our founder has been working in Wholesale for close to 20 years and has worked globally to understand different territories.
Starting her career at the London College of Fashion after completing a BA degree in Business Management studying aspects across retail, wholesale, buying, merchandising and general management, she gained a work placement at the British Fashion Council, working at the British Footwear Association. Working daily with designers such as Georgina Goodman, Tamara Melon, Repetto, Vivienne Westwood was iconic and unforgettable .
She understood how to manage goals and expectations set by the designers and would help position them at trade shows in Milan, Paris, London, Germany, Las Vegas and New York so that they could connect with their dream accounts.
From here she moved into a Brand Manager position in house for 10 years for an independent brand that was just starting up. She gained so much from this role understanding how to build a brand from the ground up, into a successfully wholesale and globally recognized company. In 2008 she moved from London to New York to oversee their US distributors, wholesale accounts and retail operations which she did successfully for 3 years before finally relocating to LA.
While in LA further relationships were built with more brands and retailers such as Revolve.
In 2020 Dream House Showroom was launched to represent iconic and feminine brands such as Selkie and Nana Jacqueline.
Today we have personal retailer relationships with stores across the globe such as Nordstrom, Revolve, Bloomingdales, Harrods, Selfridges , Ounass and Galleries Lafayette amongst many others.
Our Services
Over the past 4 years we have sold over $25 million in cost value, over $50m retail value.
We work in 3 ways offering a unique and targeted approach that looks different for each brand.
Branding and
Marketing Positioning
We help to pinpoint and plan a market positioning that is specific to your brand, with strategic analysis, looking at both the overall picture of your brand as well as internal systems, values and goals, as well as how that relates to the global market today. We offer in depth business analysis which enables a planned approach to strengthen your wholesale business for long term profitability
Product Development
and Merchandising
We recognize that wholesale offerings may differ to Ecom and we offer targeted in house approaches onto your product and range to offer storytelling through your styles and branding. We are able to align and also differentiate the 2 product channels and weave integration where necessary as well as recognizing voids to maximize sales
Wholesale Setup and
Strategic Partnerships
We look at internal systems as well as voids to help build a strong support system for wholesale to ensure long term success. We maintain strong relationships with all of our buyers, understanding their long term needs as well as the brands priorities to ensure a seamless unification.
