Laura in front of rose bush
Laura in front of rose bush
ABOUT DHS

BACKGROUND

With nearly 20 years of experience, our Founder has developed a deep understanding of global wholesale markets. She began her journey at the London College of Fashion, where she earned a BA in Business Management. This academic foundation equipped her with knowledge across various aspects of the industry, including retail, wholesale, buying, merchandising, product development and general management.

Her career took off with a valuable work placement at the British Fashion Council, where she collaborated with the British Footwear Association. During this time, she had the honor of working closely with renowned designers such as Georgina Goodman, Tamara Melon, Repetto, and Vivienne Westwood. These experiences were not only iconic but also pivotal in shaping her understanding of the fashion landscape. 

Through her work, she learned the importance of managing goals and expectations set by designers. She played a crucial role in helping them position their brands at trade shows across major fashion capitals, including Milan, Paris, London, Germany, Las Vegas, and New York. This hands-on experience allowed her to facilitate connections between designers and their ideal wholesale accounts, ensuring their visions were realized in the marketplace .

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THE JOURNEY

In 2008, she relocated from London to New York, where she took on the responsibility of overseeing US distributors, wholesale accounts, and retail operations. Her leadership in this role was instrumental in establishing a strong presence in the competitive market for three years before she made the move to Los Angeles. While in LA, she further expanded her network, forging relationships with notable brands and retailers, including Revolve. This expansion was pivotal in enhancing our market reach and brand visibility.

In 2021, she launched Dream House Showroom, a showroom dedicated to representing iconic and feminine brands such as Selkie and Nana Jacqueline.

This initiative has allowed us to cultivate personal relationships with retailers worldwide, ensuring that our brands reach a diverse audience.

Today, we proudly maintain partnerships with prestigious stores across the globe, including:

Nordstrom, Revolve, Bloomingdales, Harrods, Selfridges, Ounass and Galleries Lafayette amongst many others.

These relationships are a testament to our commitment to Showroom quality and Brand representation